Construire le positionnement d’un produit

 

How do you build your brand positioning?

– Exemple d’un cas client pour construire le positionnement d’un produit –

Capitalizing on what was learned from early customers

Le début de commercialisation d’une innovation sur le marché de la Santé, du Bien-Être et de l’Alimentation naturelle a permis de recueillir des avis, des données, des idées. La fondatrice souhaitait faire un progress report before launching new investments :

Is my speech clear ?

Is my positionning explicit ?

How to build new trajectoires in service of my strategy ?

How to take advantage of the market growth ?

Recommendations

We proposed to respond to these challenges by combining deux angles de vue :

• consulting with a global market-oriented approach, and
• the operational by translating into concrete actions, what our exchanges made it possible to build and validate

Les compétences que nous avons mobilisées

Les étapes où nous sommes intervenus

Actions

Pour construire le positionnement d’un produit :

We looked at the project fundamentals, the origin of the entrepreneurial desire, the components and advantages of the product, what differentiates it. We crossed the strategy, marketing and theoperational action.

De plus, nous avons travaillé les mots et le discours pour accentuer les nombreux points positifs que les premiers clients avaient partagés.

Our cross-approach to distribution has made it possible to identify the network best suited to the product, its originality and the image of the person who created it. A first partnership is validated.

The action plan is on tracks,

The opinion of the founder of Smartdreenk

"Today, it is vital for a company to have a good positioning and a global vision when launching a health and wellness product. With the support of Valuans and its expertise, we were able to quickly review our priorities and rethink our commercial discourse by improving our positioning. Beyond the strategy and the audit, Valuans was a source of inspiration. Thank you for the follow-up, the advice, the relevance of the points addressed but above all for your availability and your willingness to listen. »

S.Beneteau

Découvrir préparer le lancement sur le marché : https://www.valuans.com/preparer-le-lancement-sur-le-marche/