{"id":86,"date":"2015-05-07T14:31:04","date_gmt":"2015-05-07T14:31:04","guid":{"rendered":"http:\/\/www.valuans.com\/actualites\/?p=74"},"modified":"2024-03-21T15:27:00","modified_gmt":"2024-03-21T14:27:00","slug":"quelles-sont-les-idees-qui-ont-du-succes","status":"publish","type":"post","link":"https:\/\/www.valuans.com\/en\/quelles-sont-les-idees-qui-ont-du-succes\/","title":{"rendered":"Which ideas are successful?"},"content":{"rendered":"<h4><span style=\"color: #ff9900; font-size: 18pt;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.valuans.com\/wp-content\/uploads\/2014\/12\/Capture-d\u2019\u00e9cran-2015-04-28-\u00e0-16.06.41-e1430230267525.png\">Le temps est rare, il y a trop d&rsquo;options, comment s&rsquo;y prendre pour faire exister son id\u00e9e<\/a>\u00a0?<\/span><\/h4>\n<p><a href=\"https:\/\/www.valuans.com\/wp-content\/uploads\/2014\/12\/Capture-d\u2019\u00e9cran-2015-04-28-\u00e0-16.06.41-e1430230267525.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-76\" src=\"https:\/\/www.valuans.com\/wp-content\/uploads\/2014\/12\/Capture-d\u2019\u00e9cran-2015-04-28-\u00e0-16.06.41-e1430230267525.png\" alt=\"Capture d\u2019\u00e9cran 2015-04-28 \u00e0 16.06.41\" width=\"686\" height=\"300\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>In twenty minutes, Seth Godin shows us how to turn great concepts into <a title=\"Seth Godin, create ideas\" href=\"http:\/\/www.ted.com\/talks\/seth_godin_on_sliced_bread?language=fr\">Simple ideas<\/a> et op\u00e9rationnelles en vous imaginant au volant de votre voiture.<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u00ab\u00a0L&rsquo;une des raisons pour lesquelles les consommateurs ne se soucient pas de vous est qu&rsquo;ils ont beaucoup plus de choix qu&rsquo;avant, et moins de temps.\u00a0\u00bb<\/strong><\/p>\n<p style=\"padding-left: 40px;\">Les gens ignorent les choses lorsqu&rsquo;il y a trop d&rsquo;options. Ils ont peu de temps pour d\u00e9cider de ce qui est le plus important. Cela signifie que si une personne conduisait sur la route et voyait une vache sur son chemin, il continuerait \u00e0 avancer sans s&rsquo;arr\u00eater, ni m\u00eame la regarder.<\/p>\n<p style=\"padding-left: 40px;\">En d&rsquo;autres termes, <strong>les vaches peuvent \u00eatre invisibles, <\/strong>comme vos produits&#8230; Alors pourquoi quelqu&rsquo;un qui en voit une vache devrait-il s&rsquo;arr\u00eater ?<\/p>\n<p style=\"padding-left: 40px;\">La r\u00e9ponse est que personne ne le ferait, \u00e0 moins que ce ne soit suffisamment important. <strong>Votre vache sera donc pourpre<\/strong> ou violette selon la traduction, c\u2019est ce que la rend remarquable.<\/p>\n<h4><span style=\"color: #ff9900; font-size: 14pt;\">N&rsquo;imaginez donc pas une id\u00e9e de plus, mais construisez une id\u00e9e qui se diff\u00e9rencie. C&rsquo;est la premi\u00e8re \u00e9tape du positionnement marketing !<\/span><\/h4>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Le temps est rare, il y a trop d&rsquo;options, comment s&rsquo;y prendre pour faire exister son id\u00e9e\u00a0? &nbsp; En vingt minutes,\u00a0Seth Godin nous d\u00e9montre comment transformer de grands concepts en [&hellip;]<\/p>","protected":false},"author":2,"featured_media":187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[10,11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quelles sont les id\u00e9es qui ont du succ\u00e8s ? - Valuans<\/title>\n<meta name=\"description\" content=\"En 20 minutes,\u00a0Seth Godin nous d\u00e9montre comment transformer de grands concepts en id\u00e9es simples et op\u00e9rationnelles\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valuans.com\/en\/quelles-sont-les-idees-qui-ont-du-succes\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quelles sont les id\u00e9es qui ont du succ\u00e8s ?\" \/>\n<meta property=\"og:description\" content=\"En 20 minutes,\u00a0Seth Godin nous d\u00e9montre comment transformer de grands concepts en id\u00e9es simples et op\u00e9rationnelles\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.valuans.com\/en\/quelles-sont-les-idees-qui-ont-du-succes\/\" \/>\n<meta property=\"og:site_name\" content=\"Valuans\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Valuans\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-07T14:31:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-21T14:27:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.valuans.com\/wp-content\/uploads\/2014\/12\/Capture-d\u2019\u00e9cran-2015-04-28-\u00e0-16.06.41-e1430230267525.png\" \/>\n\t<meta property=\"og:image:width\" content=\"686\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Valuans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@valuans\" \/>\n<meta name=\"twitter:site\" content=\"@valuans\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valuans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.valuans.com\/quelles-sont-les-idees-qui-ont-du-succes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.valuans.com\/quelles-sont-les-idees-qui-ont-du-succes\/\"},\"author\":{\"name\":\"Valuans\",\"@id\":\"https:\/\/www.valuans.com\/#\/schema\/person\/2e9d9203b0978a3ce954bf61de6e92a4\"},\"headline\":\"Quelles sont les id\u00e9es qui ont du succ\u00e8s ?\",\"datePublished\":\"2015-05-07T14:31:04+00:00\",\"dateModified\":\"2024-03-21T14:27:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.valuans.com\/quelles-sont-les-idees-qui-ont-du-succes\/\"},\"wordCount\":216,\"publisher\":{\"@id\":\"https:\/\/www.valuans.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.valuans.com\/quelles-sont-les-idees-qui-ont-du-succes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.valuans.com\/wp-content\/uploads\/2014\/12\/Capture-d\u2019\u00e9cran-2015-04-28-\u00e0-16.06.41-e1430230267525.png\",\"articleSection\":[\"Id\u00e9es\",\"Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.valuans.com\/quelles-sont-les-idees-qui-ont-du-succes\/\",\"url\":\"https:\/\/www.valuans.com\/quelles-sont-les-idees-qui-ont-du-succes\/\",\"name\":\"Quelles sont les id\u00e9es qui ont du succ\u00e8s ? - 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