{"id":85,"date":"2015-04-27T13:11:47","date_gmt":"2015-04-27T13:11:47","guid":{"rendered":"http:\/\/www.valuans.com\/actualites\/?p=59"},"modified":"2024-03-21T15:20:39","modified_gmt":"2024-03-21T14:20:39","slug":"le-design-thinking-organisez-votre-innovation","status":"publish","type":"post","link":"https:\/\/www.valuans.com\/en\/design-thinking-organize-your-innovation\/","title":{"rendered":"Design thinking: your innovation is built step by step"},"content":{"rendered":"<p><a href=\"https:\/\/www.valuans.com\/wp-content\/uploads\/2014\/12\/180520474.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-65\" src=\"https:\/\/www.valuans.com\/wp-content\/uploads\/2014\/12\/180520474.jpg\" alt=\"business concept, design thinking\" width=\"174\" height=\"120\" \/><\/a>Cette m\u00e9thodologie de cr\u00e9ation d&rsquo;innovation est inspir\u00e9e de l\u2019approche du designer qui s\u2019efforce, \u00e9tape par \u00e9tape, \u00e0 mettre l&rsquo;utilisateur au centre de sa r\u00e9flexion et de son travail.<\/p>\n<p>Design thinking is an alternative approach based on innovation that allows you to understand the problems, find the right solutions and thus increase your growth.<\/p>\n<p>Cr\u00e9er un meilleur futur pour vos clients en concevant des solutions autour de ses besoins et non pas autour des syst\u00e8mes ou des r\u00e9ponses qui existent d\u00e9j\u00e0, c\u2019est la cl\u00e9 du succ\u00e8s pour votre business !<\/p>\n<p>Therefore, how to create products, services, concepts in a world where your targets are over-solicited?<\/p>\n<blockquote>\n<h4><span style=\"text-decoration: underline; color: #ff6600;\"><strong>Three criteria to validate your idea<\/strong><\/span><\/h4>\n<\/blockquote>\n<p>Vous devez \u00e9tudier la faisabilit\u00e9 (est-ce r\u00e9alisable dans un futur proche avec la technologie que vous ma\u00eetrisez ?), la viabilit\u00e9 (votre id\u00e9e est-elle p\u00e9renne dans le temps ? Avez-vous r\u00e9alis\u00e9 une \u00e9tude de march\u00e9 ?) et la d\u00e9sirabilit\u00e9 (quelles sont les attentes de votre cible ? Les avez-vous interrog\u00e9es ?)<\/p>\n<blockquote>\n<h4><span style=\"text-decoration: underline; color: #ff6600;\"><strong>4 questions to ask yourself: the 4 W's method<\/strong><\/span><\/h4>\n<\/blockquote>\n<p><strong>What is\u00a0?<\/strong> This step explores the current reality and the challenges to be solved, and focuses on the needs of your consumers.<\/p>\n<p><strong>What if\u00a0?<\/strong> New possibilities and trends are envisaged for the future during this second stage.<\/p>\n<p><strong>What wows\u00a0?<\/strong> During this third stage, 2 or 3 concepts created in phase 2 are developed and tested.<\/p>\n<p><strong>What works\u00a0?<\/strong> This final step allows you to confront your concepts with the market in order to take advantage of the best(s).<\/p>\n<div id=\"attachment_69\" style=\"width: 478px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.valuans.com\/wp-content\/uploads\/2014\/12\/design_business.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-69\" class=\"wp-image-69 size-full\" src=\"https:\/\/www.valuans.com\/wp-content\/uploads\/2014\/12\/design_business.jpg\" alt=\"The ten steps of design thinking\" width=\"468\" height=\"224\" \/><\/a><p id=\"caption-attachment-69\" class=\"wp-caption-text\">The ten steps of design thinking.<\/p><\/div>\n<blockquote>\n<h4><span style=\"text-decoration: underline; color: #ff6600;\"><strong>The power of design thinking? It's an iterative process of design<\/strong><\/span><\/h4>\n<\/blockquote>\n<p>Un produit \/ service \/ concept n\u2019est jamais parfait. Pour autant, il est important, et c\u2019est l\u00e0 toute la pens\u00e9e du Lean Startup, de confronter son offre aupr\u00e8s de son public. Un prototype rapidement lanc\u00e9 sur le march\u00e9 permet de tester rapidement son id\u00e9e en r\u00e9cup\u00e9rant de vraies donn\u00e9es remettant souvent en cause certains postulats de d\u00e9part.<\/p>\n<p>Sometimes you have to fail in order to design THE product adapted to the needs of the users. The key to success is therefore to follow an iterative process of reflection.<\/p>\n<p>Constantly question yourself and reformulate your problems in relation to the end users.<\/p>\n<p>&nbsp;<\/p>\n<p><em>To go further :\u00a0<\/em><\/p>\n<p style=\"padding-left: 30px;\">\u00a0<a href=\"http:\/\/www.ideo.com\/\">http:\/\/www.ideo.com\/<\/a><\/p>\n<p><em>To learn :\u00a0<\/em><\/p>\n<p style=\"padding-left: 30px;\">https:\/\/www.coursera.org\/course\/designbiz<\/p>","protected":false},"excerpt":{"rendered":"<p>Cette m\u00e9thodologie de cr\u00e9ation d&rsquo;innovation est inspir\u00e9e de l\u2019approche du designer qui s\u2019efforce, \u00e9tape par \u00e9tape, \u00e0 mettre l&rsquo;utilisateur au centre de sa r\u00e9flexion et de son travail. Le design [&hellip;]<\/p>","protected":false},"author":2,"featured_media":185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4,6,9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le design thinking : votre innovation se construit par \u00e9tape - Valuans<\/title>\n<meta name=\"description\" content=\"Le design thinking, ou l&#039;art de se poser les bonnes questions : les 4 W&#039;s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valuans.com\/en\/design-thinking-organize-your-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le design thinking : votre innovation se construit par \u00e9tape\" \/>\n<meta property=\"og:description\" content=\"Le design thinking, ou l&#039;art de se poser les bonnes questions : les 4 W&#039;s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.valuans.com\/en\/design-thinking-organize-your-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Valuans\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Valuans\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-27T13:11:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-21T14:20:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.valuans.com\/wp-content\/uploads\/2014\/12\/180520474-1280x880.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"880\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Valuans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@valuans\" \/>\n<meta name=\"twitter:site\" content=\"@valuans\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valuans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.valuans.com\/le-design-thinking-organisez-votre-innovation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.valuans.com\/le-design-thinking-organisez-votre-innovation\/\"},\"author\":{\"name\":\"Valuans\",\"@id\":\"https:\/\/www.valuans.com\/#\/schema\/person\/2e9d9203b0978a3ce954bf61de6e92a4\"},\"headline\":\"Le design thinking : votre innovation se construit par \u00e9tape\",\"datePublished\":\"2015-04-27T13:11:47+00:00\",\"dateModified\":\"2024-03-21T14:20:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.valuans.com\/le-design-thinking-organisez-votre-innovation\/\"},\"wordCount\":435,\"publisher\":{\"@id\":\"https:\/\/www.valuans.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.valuans.com\/le-design-thinking-organisez-votre-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.valuans.com\/wp-content\/uploads\/2014\/12\/180520474.jpg\",\"articleSection\":[\"D\u00e9veloppement\",\"Innovation\",\"Projets\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.valuans.com\/le-design-thinking-organisez-votre-innovation\/\",\"url\":\"https:\/\/www.valuans.com\/le-design-thinking-organisez-votre-innovation\/\",\"name\":\"Le design thinking : votre innovation se construit par \u00e9tape - 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