{"id":83,"date":"2015-04-07T13:30:39","date_gmt":"2015-04-07T13:30:39","guid":{"rendered":"http:\/\/www.valuans.com\/actualites\/?p=20"},"modified":"2024-03-21T15:25:04","modified_gmt":"2024-03-21T14:25:04","slug":"avoir-une-bonne-idee","status":"publish","type":"post","link":"https:\/\/www.valuans.com\/en\/avoir-une-bonne-idee\/","title":{"rendered":"To have a good idea"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"color: #ef7d3a; font-size: 18pt;\"><strong>We have entered the age of ideas.<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.valuans.com\/actualites\/wp-content\/uploads\/2015\/04\/idee-site.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-118\" src=\"https:\/\/www.valuans.com\/wp-content\/uploads\/2014\/12\/postit-wall-640x294.png\" alt=\"\" width=\"874\" height=\"402\" srcset=\"https:\/\/www.valuans.com\/wp-content\/uploads\/2014\/12\/postit-wall-640x294.png 640w, https:\/\/www.valuans.com\/wp-content\/uploads\/2014\/12\/postit-wall-320x147.png 320w, https:\/\/www.valuans.com\/wp-content\/uploads\/2014\/12\/postit-wall-768x352.png 768w, https:\/\/www.valuans.com\/wp-content\/uploads\/2014\/12\/postit-wall.png 1090w\" sizes=\"(max-width: 874px) 100vw, 874px\" \/><\/a><\/p>\n<p>Assuming that in order to get a <strong>\" good idea \"\u00a0<\/strong>, we need to increase the number of workshops, creativity meetings, workshops, hackathons, intra-incubators, etc... <b>hackathons<\/b>, the <strong>incubateurs<\/strong> internes, externes etc.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"color: #e78606;\"><strong>We are in the era of the industrial production of ideas<\/strong><\/span><\/p><\/blockquote>\n<p style=\"text-align: justify;\">Si nous regardons ce sujet sous l&rsquo;angle industriel, et que nous imaginons que l&rsquo;id\u00e9e serait un minerai n\u00e9cessaire \u00e0 la production industrielle,\u00a0 nous constatons que l&rsquo;extraction d&rsquo;id\u00e9es n&rsquo;a jamais \u00e9t\u00e9 aussi simple. Les r\u00e9seaux sociaux et l&rsquo;automatisation d&rsquo;outils logiciels permettent de voir appara\u00eetre des dominantes dans les attentes des consommateurs alors qu&rsquo;ils sont simplement en train de converser entre eux.<\/p>\n<blockquote><p><span style=\"color: #e78606;\"><strong>But the process remains linear<\/strong><\/span><\/p><\/blockquote>\n<p style=\"text-align: justify;\">The mass of extracted ideas is then calibrated, channelled, it goes through the hierarchy's rolling mill, the compliance control of the support, finance, legal, technical, etc. departments. The organization adds a layer of conformism and the new idea is ready to conquer the hearts of customers...in strict continuity with previous innovations.<\/p>\n<blockquote><p><span style=\"color: #e78606;\"><strong>Risks ? Loss of value<\/strong><\/span><\/p><\/blockquote>\n<p>Les id\u00e9es pourraient ne plus avoir de valeur, une id\u00e9e deviendrait une \u00ab\u00a0commodit\u00e9\u00a0\u00bb. Les entreprises et les organisations produisent des id\u00e9es en multipliant les diff\u00e9rentes formes d\u2019\u00e9v\u00e9nements du hackathon d&rsquo;un week-end \u00e0 la strat\u00e9gie d&rsquo;open innovation, m\u00ealant partenaires, enseignements, institutions. La cons\u00e9quence directe, c&rsquo;est que la production d&rsquo;id\u00e9es \u00ab\u00a0en masse\u00a0\u00bb se fait souvent sans priorisation : la bonne id\u00e9e initiale devient une variante dont on ne sait \u00e0 priori pas d\u00e9celer le potentiel.<\/p>\n<blockquote><p><span style=\"color: #e78606;\"><strong>Another approach is possible\u00a0<\/strong><\/span><\/p><\/blockquote>\n<p style=\"text-align: justify;\">La logique est qu&rsquo;une id\u00e9e, c&rsquo;est fragile, qu&rsquo;il faut s&rsquo;en occuper, la surveiller et que la meilleur mani\u00e8re de le faire, c&rsquo;est de cr\u00e9er une structure externe, autonome qui va appr\u00e9hender le march\u00e9, comme le ferait une start-up.<\/p>\n<p style=\"text-align: justify;\">Ce qui compte, c&rsquo;est l&rsquo;organisation que l&rsquo;on met en place, la mani\u00e8re dont s&rsquo;organise la mobilisation constante des \u00e9quipes et du dirigeant pour cr\u00e9er l&rsquo;entreprise et le chiffre d&rsquo;affaires de demain, tout en adaptant jour apr\u00e8s jour celle qui existe et qui cr\u00e9e le chiffre d&rsquo;affaires d&rsquo;aujourd&rsquo;hui.<\/p>\n<blockquote><p><span style=\"color: #e78606;\"><strong>Design Sprint helps to test\u00a0<\/strong><\/span><\/p><\/blockquote>\n<p style=\"text-align: justify;\">Implementation is always the delicate moment when desires and ideas meet the reality of tools, habits, beliefs and all forms of constraints. By organizing a <strong>Design Sprint<\/strong>, nous emmenons une petite \u00e9quipe de 5 \u00e0 10 personnes dans une approche de <strong>operational thinking<\/strong> to create a new solution to a problem identified upstream.<\/p>\n<p style=\"text-align: justify;\">L&rsquo;objectif est d&rsquo;avancer suffisamment dans la <strong>solution design<\/strong> and how it will be carried out so that the company, its managers, customers and partners have a concrete view of what could happen and the benefits that everyone could derive from it.<\/p>\n<p style=\"text-align: justify;\">Un Design Sprint, c&rsquo;est 4 jours, mais la m\u00e9thode peut aussi fonctionner sur une journ\u00e9e. Forc\u00e9ment, on va moins loin, mais ce qui compte c&rsquo;est de <strong>discover new leads<\/strong> by taking a creative and innovative stance.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>We have entered the age of ideas Based on the principle that in order to have a \"good idea\" you have to generate a lot of them, companies are increasing the number of workshops, meetings, and other [...].<\/p>","protected":false},"author":2,"featured_media":118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6,9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Avoir une bonne id\u00e9e - Valuans<\/title>\n<meta name=\"description\" content=\"Les id\u00e9es nourrissent les innovations qui pr\u00e9parent les changements de business model qui feront la p\u00e9rennit\u00e9 des entreprises et le business plan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valuans.com\/en\/avoir-une-bonne-idee\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avoir une bonne id\u00e9e\" \/>\n<meta property=\"og:description\" content=\"Les id\u00e9es nourrissent les innovations qui pr\u00e9parent les changements de business model qui feront la p\u00e9rennit\u00e9 des entreprises et le business plan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.valuans.com\/en\/avoir-une-bonne-idee\/\" \/>\n<meta property=\"og:site_name\" content=\"Valuans\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Valuans\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-07T13:30:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-21T14:25:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.valuans.com\/wp-content\/uploads\/2014\/12\/postit-wall.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1090\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Valuans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@valuans\" \/>\n<meta name=\"twitter:site\" content=\"@valuans\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valuans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.valuans.com\/avoir-une-bonne-idee\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.valuans.com\/avoir-une-bonne-idee\/\"},\"author\":{\"name\":\"Valuans\",\"@id\":\"https:\/\/www.valuans.com\/#\/schema\/person\/2e9d9203b0978a3ce954bf61de6e92a4\"},\"headline\":\"Avoir une bonne id\u00e9e\",\"datePublished\":\"2015-04-07T13:30:39+00:00\",\"dateModified\":\"2024-03-21T14:25:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.valuans.com\/avoir-une-bonne-idee\/\"},\"wordCount\":544,\"publisher\":{\"@id\":\"https:\/\/www.valuans.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.valuans.com\/avoir-une-bonne-idee\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.valuans.com\/wp-content\/uploads\/2014\/12\/postit-wall.png\",\"articleSection\":[\"Innovation\",\"Projets\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.valuans.com\/avoir-une-bonne-idee\/\",\"url\":\"https:\/\/www.valuans.com\/avoir-une-bonne-idee\/\",\"name\":\"Avoir une bonne id\u00e9e - 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