{"id":82,"date":"2014-12-18T14:37:17","date_gmt":"2014-12-18T14:37:17","guid":{"rendered":"http:\/\/www.valuans.com\/actualites\/?p=15"},"modified":"2024-03-21T15:23:05","modified_gmt":"2024-03-21T14:23:05","slug":"innover-mais-ensemble","status":"publish","type":"post","link":"https:\/\/www.valuans.com\/en\/innovate-but-together\/","title":{"rendered":"Innovation participative : comme profiter de l’open innovation"},"content":{"rendered":"

\"494368757\"<\/a>Customers have ideas and competitors always have more than we do. All the company's employees also have ideas. This iscollaborative innovation.<\/strong>.<\/span><\/h4>\n

Quelles sont les entreprises qui r\u00e9ussissent le mieux aujourd’hui? Les entreprises qui ont compris qu’il ne suffit plus de miser uniquement sur les innovations internes. Pour survivre et prosp\u00e9rer, elles doivent \u00e9galement miser sur l’open innovation et la participation des clients et des consommateurs \u00e0 l’innovation. Dans cet article, nous allons voir comment profiter de l’open innovation pour am\u00e9liorer votre activit\u00e9.<\/strong><\/span><\/p>\n

Dans les entreprises qui r\u00e9ussissent le mieux, le marketing qui \u00e9tait \u00e0 l\u2019origine une \u00e9quipe s\u2019est transform\u00e9 : il s\u2019est diffus\u00e9 dans l\u2019entreprise. Tous les collaborateurs contribuent au marketing de l’entreprise. La pr\u00e9occupation du client, l’exp\u00e9rience utilisateur ou la compr\u00e9hension des besoins des clients, ce n\u2019est plus le c\u0153ur de m\u00e9tier de quelques personnes, c\u2019est devenu une mission collective de l’entreprise.<\/p>\n

Chacun a au moins une id\u00e9e et il faut les faire \u00e9merger<\/strong><\/span><\/p>\n

L\u2019innovation collaborative d\u00e9cloisonne la recherche et d\u00e9veloppement et les services m\u00e9thodes. Finalement quel que soit son poste ou sa fonction, dans son champ de responsabilit\u00e9, en amont ou en aval, chaque collaborateur peut contribuer \u00e0 innover.<\/p>\n

Cela n\u00e9cessite un certain nombre de changements, le premier est de d\u00e9velopper une culture du partage de l\u2019information et des savoirs : avec des lieux, des rituels, des animateurs…<\/p>\n

Commencer par une premi\u00e8re action avec une petit\u00e9 \u00e9quipe, puis faire partager progressivement<\/strong><\/span><\/p>\n

In order to launch this new approach, it is necessary to set it in time. The road is long, it will be necessary to gradually overcome resistance, to free oneself from habits, from corporatist reflexes, to relearn how to dare, how to propose.<\/p>\n

En \u00e9coutant les exp\u00e9riences de la biscuiterie Rougier du groupe Poult, ou les actions mises en place par Thermor Atlantic, leader fran\u00e7ais du chauffage \u00e9lectrique, les dirigeants insistent sur la n\u00e9cessit\u00e9 de d\u00e9buter \u00e0 petite \u00e9chelle pour convaincre et pour donner confiance dans la d\u00e9marche.<\/p><\/blockquote>\n

Inciter sans limiter et sans juger a priori<\/strong><\/span><\/p>\n

La seconde \u00e9tape est aussi d\u00e9licate \u00e0 franchir car quand les salari\u00e9s proposent, le dirigeant doit lui aussi apprendre \u00e0 porter un regard bienveillant et doit oser \u00ab laisser faire \u00bb.\u00a0C\u2019est une autre approche de l’organisation, plus horizontale dans laquelle les \u00e9changes sont permanents et transversaux.<\/p>\n

C\u2019est donc une question de culture d\u2019entreprise. Une entreprise qui fonctionne avec des \u00e9quipes et des services cloisonn\u00e9s aura plus de difficult\u00e9s \u00e0 passer \u00e0 l\u2019innovation collaborative que les autres.<\/p>\n

When the whole is in place, when the dynamic works, Thermor Atlantic is hailed by a Top Employer Trophy, rewarding the 56 best companies in France for their managerial practices.<\/p>\n

Chaque collaborateur a sans doute une id\u00e9e qui faciliterait, voire changerait le fonctionnement de l\u2019entreprise. Et parfois, cela ne co\u00fbterait m\u00eame pas 500 \u20ac.<\/p>\n

 <\/p>\n

For more information on collaborative innovation (french link) :\u00a0<\/em>http:\/\/business.lesechos.fr\/directions-generales\/les-methodes-pour-trouver-des-partenaires-en-innovation-collaborative-4836.php<\/p>","protected":false},"excerpt":{"rendered":"

Les clients ont des id\u00e9es et les concurrents en ont toujours plus que nous. L\u2019ensemble des collaborateurs de l\u2019entreprise ont aussi des id\u00e9es, c\u2019est l\u2019innovation collaborative. Quelles sont les entreprises […]<\/p>","protected":false},"author":2,"featured_media":179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6,7],"tags":[],"yoast_head":"\nInnovation participative : comme profiter de l'open innovation - Valuans<\/title>\n<meta name=\"description\" content=\"Les clients ont des id\u00e9es et les concurrents en ont plus que nous. 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