{"id":810,"date":"2020-08-20T16:43:40","date_gmt":"2020-08-20T14:43:40","guid":{"rendered":"https:\/\/www.valuans.com\/?p=810"},"modified":"2021-06-01T15:20:02","modified_gmt":"2021-06-01T13:20:02","slug":"creer-un-nouveau-service","status":"publish","type":"post","link":"https:\/\/www.valuans.com\/en\/create-a-new-service\/","title":{"rendered":"Cr\u00e9er un nouveau service"},"content":{"rendered":"
\n

Construire un service diff\u00e9renciant<\/span><\/h2>\n<\/blockquote>\n

Comment cr\u00e9er un nouveau service diff\u00e9renciant, explications \u00e0 partir d’une exp\u00e9rience client.<\/strong><\/span><\/p>\n

Notre client est une agence conseil qui ouvre un nouveau march\u00e9 port\u00e9 par une \u00e9volution profonde des habitudes de consommation des clients. Il a une expertise et doit trouver un moyen de faire partager ses convictions tout en faisant la promotion de son offre de conseil. L’objectif est d’avoir un positionnement clair vis \u00e0 vis du march\u00e9 et des acteurs qui commencent \u00e0 appara\u00eetre pour ouvrir le march\u00e9 et susciter l’int\u00e9r\u00eat des contacts et prospects.<\/i><\/p>\n

 <\/p>\n

OBJECTIFS & ENJEUX lorsque l’on cr\u00e9e un nouveau service\u00a0<\/span><\/h3>\n
\"\"<\/a>

L’orange est bleue comme la vache est pourpre : une offre diff\u00e9renciante.<\/p><\/div>\n

Notre client a aujourd’hui une expertise construite par une succession de nombreuses exp\u00e9riences compl\u00e9mentaires. Il couvre une cha\u00eene de valeur<\/strong> importante qui va du sourcing \u00e0 la commercialisation de produits.\u00a0<\/span><\/p>\n

Notre agence intervient dans les phases de r\u00e9flexion, dans l’appui op\u00e9rationnel pour aider \u00e0 innover, mais aussi dans la mise en oeuvre des actions marketing et commerciales. Elle intervient pour des clients francophones et \u00e9trangers.<\/span><\/p>\n

Le march\u00e9 est nouveau. L’expertise de l’agence n’est pas commune. Cependant elle est indispensable pour les acteurs de la fili\u00e8re qui s’int\u00e9ressent \u00e0 ce march\u00e9 en forte croissance au niveau mondial. Industriels, distributeurs, m\u00e9dias … sont en recherche active d’interlocuteurs pour les accompagner dans la mise en place de leur innovation ou dans la compr\u00e9hension des codes d’un march\u00e9 naissant.<\/span><\/p>\n

L\u2019enjeu marketing est de r\u00e9aliser une synth\u00e8se de comp\u00e9tences pour les transformer en offre de service. Puis de structurer un service qui sera accessible au plus grand nombre afin de d\u00e9velopper la client\u00e8le de l’agence. La probl\u00e9matique commerciale est \u00e0 la fois de faire conna\u00eetre et de g\u00e9n\u00e9rer des demandes de missions.<\/span><\/p>\n

 <\/p>\n

Les comp\u00e9tences que nous avons mobilis\u00e9es<\/strong><\/span><\/em><\/p>\n

\"\"<\/p>\n

Les \u00e9tapes o\u00f9 sommes nous intervenus<\/span><\/strong><\/span><\/em><\/p>\n

\"\"<\/p>\n

 <\/p>\n

M\u00c9THODE ET MISE EN \u0152UVRE pour une offre diff\u00e9renciante\u00a0<\/span><\/h3>\n

Des ateliers en pr\u00e9sentiel et des rendez-vous de coaching op\u00e9rationnel construit sur un mod\u00e8le en trois temps :\u00a0<\/span><\/p>\n

\n

Objectif\u00a0<\/span><\/p>\n

Echange<\/span><\/p>\n

Action<\/span><\/p>\n<\/blockquote>\n

Nos ateliers \u00ab\u00a0sprint\u00a0\u00bb<\/strong> durent 1h30 avec 3 temps + 1 : <\/span><\/p>\n

    \n
  1. D\u00e9finition du livrable \u00e0 atteindre pour cr\u00e9er un nouveau service<\/span><\/li>\n
  2. Construction en mode dynamique des id\u00e9es, des actions possibles, des freins et fixation des opportunit\u00e9s associ\u00e9es \u00e0 chaque option<\/span><\/li>\n
  3. D\u00e9finition d’actions concr\u00e8tes mesurables et \u00e9ch\u00e9anc\u00e9es<\/span><\/li>\n
  4. Compl\u00e9tion de l’<\/span><\/span>\u00e9change par du contenu inspirant pour valider l’orientation retenue ou pour reformuler l’id\u00e9e initiale<\/span><\/span><\/li>\n<\/ol>\n

     <\/p>\n

    La premi\u00e8re \u00e9tape a \u00e9t\u00e9 de travailler le territoire des comp\u00e9tences<\/strong> de l’agence pour identifier les \u00e9l\u00e9ments diff\u00e9renciants<\/strong>; ce travail sur les mots a permis de poser les notions cl\u00e9s que la marque devait v\u00e9hiculer. <\/span><\/p>\n

    Nous avons abord\u00e9 dans un second temps le naming de l’activit\u00e9 de conseil pour finaliser la marque<\/strong> de la nouvelle activit\u00e9.<\/span><\/p>\n

    La seconde \u00e9tape a \u00e9t\u00e9 d’explorer les pistes possibles de valorisation<\/strong> et de mon\u00e9tisation<\/strong> de comp\u00e9tences rares. Nous avons explor\u00e9 les business mod\u00e8les<\/strong>, leurs avantages et leurs limites en les adaptant aux moyens et ressources de la nouvelle agence.<\/span><\/p>\n

    Une fois le cadre pos\u00e9, nous avons explor\u00e9 toutes les options possibles pour\u00a0cr\u00e9er un nouveau service<\/strong>, des plus simples au plus complexes, en simulant les impacts<\/strong> pour concevoir et les b\u00e9n\u00e9fices<\/strong> pour le client final. <\/span><\/p>\n

    Le service choisi est une transposition en media de l’expertise de l’agence.\u00a0<\/span>Nous avons prototyp\u00e9<\/strong> le service pour progressivement calibrer les contenus, la forme, trouver les limites entre l’information importante et le conseil tout en accentuant tous les codes marketing qui valorisent\u00a0une expertise rare<\/strong> sur le march\u00e9.<\/span><\/p>\n

     <\/p>\n

     <\/p>\n

    THE RESULTS FOR OUR CUSTOMER<\/span><\/h3>\n

    \u2026 la cr\u00e9ation d’une newsletter professionnelle sur abonnement permettant des revenus r\u00e9guliers et une croissance des activit\u00e9s de conseils de l’entreprise<\/span><\/p>\n

     <\/p>\n

    La prochaine \u00e9tape : le plan de communication pour un d\u00e9ploiement en Europe du contenu et la mise en place de relais dans les medias de la fili\u00e8re pour \u00eatre identifi\u00e9e comme la r\u00e9f\u00e9rence.<\/b><\/span><\/strong><\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

    D\u00e9couvrir quelles sont les id\u00e9es qui ont du succ\u00e8s<\/strong> :\u00a0https:\/\/www.valuans.com\/quelles-sont-les-idees-qui-ont-du-succes\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"

    Construire un service diff\u00e9renciant Comment cr\u00e9er un nouveau service diff\u00e9renciant, explications \u00e0 partir d’une exp\u00e9rience client. Notre client est une agence conseil qui ouvre un nouveau march\u00e9 port\u00e9 par une […]<\/p>","protected":false},"author":2,"featured_media":811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4,11,16],"tags":[],"yoast_head":"\nCr\u00e9er un nouveau service - Valuans<\/title>\n<meta name=\"description\" content=\"Cr\u00e9er un nouveau service et lui donner un positionnement diff\u00e9renciant sur son march\u00e9 pour susciter l'int\u00e9r\u00eat des prospects.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valuans.com\/en\/create-a-new-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cr\u00e9er un nouveau service\" \/>\n<meta property=\"og:description\" content=\"Cr\u00e9er un nouveau service et lui donner un positionnement diff\u00e9renciant sur son march\u00e9 pour susciter l'int\u00e9r\u00eat des prospects.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.valuans.com\/en\/create-a-new-service\/\" \/>\n<meta property=\"og:site_name\" content=\"Valuans\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Valuans\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-20T14:43:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-01T13:20:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.valuans.com\/wp-content\/uploads\/2020\/08\/cody-davis-253928-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Valuans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@valuans\" \/>\n<meta name=\"twitter:site\" content=\"@valuans\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valuans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.valuans.com\/creer-un-nouveau-service\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.valuans.com\/creer-un-nouveau-service\/\"},\"author\":{\"name\":\"Valuans\",\"@id\":\"https:\/\/www.valuans.com\/#\/schema\/person\/2e9d9203b0978a3ce954bf61de6e92a4\"},\"headline\":\"Cr\u00e9er un nouveau service\",\"datePublished\":\"2020-08-20T14:43:40+00:00\",\"dateModified\":\"2021-06-01T13:20:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.valuans.com\/creer-un-nouveau-service\/\"},\"wordCount\":720,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.valuans.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.valuans.com\/creer-un-nouveau-service\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.valuans.com\/wp-content\/uploads\/2020\/08\/cody-davis-253928-unsplash-scaled.jpg\",\"articleSection\":[\"D\u00e9veloppement\",\"Marketing\",\"R\u00e9f\u00e9rences\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.valuans.com\/creer-un-nouveau-service\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.valuans.com\/creer-un-nouveau-service\/\",\"url\":\"https:\/\/www.valuans.com\/creer-un-nouveau-service\/\",\"name\":\"Cr\u00e9er un nouveau service - 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