{"id":335,"date":"2019-08-09T18:07:00","date_gmt":"2019-08-09T16:07:00","guid":{"rendered":"https:\/\/www.valuans.com\/?p=335"},"modified":"2021-06-01T17:28:24","modified_gmt":"2021-06-01T15:28:24","slug":"positionnement-produit","status":"publish","type":"post","link":"https:\/\/www.valuans.com\/en\/product-positioning\/","title":{"rendered":"Construire le positionnement d&rsquo;un produit"},"content":{"rendered":"<blockquote><p>&nbsp;<\/p>\n<h2><span style=\"font-size: 24pt; color: #ef7d3a;\">How do you build your brand positioning?<\/span><\/h2>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-443 aligncenter\" src=\"https:\/\/www.valuans.com\/wp-content\/uploads\/2020\/05\/display-640x427.jpeg\" alt=\"Positionner le produit sur son march\u00e9\" width=\"458\" height=\"306\" srcset=\"https:\/\/www.valuans.com\/wp-content\/uploads\/2020\/05\/display-640x427.jpeg 640w, https:\/\/www.valuans.com\/wp-content\/uploads\/2020\/05\/display-320x214.jpeg 320w, https:\/\/www.valuans.com\/wp-content\/uploads\/2020\/05\/display-768x513.jpeg 768w, https:\/\/www.valuans.com\/wp-content\/uploads\/2020\/05\/display.jpeg 800w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-size: 14pt;\">&#8211; Exemple d&rsquo;un cas client pour construire le positionnement d&rsquo;un produit &#8211;<\/span><\/h3>\n<h4><span style=\"color: #3b62ac; font-size: 12pt;\">Capitalizing on what was learned from early customers<\/span><\/h4>\n<p>Le d\u00e9but de commercialisation d&rsquo;une innovation sur le march\u00e9 de la Sant\u00e9, du Bien-\u00catre et de l&rsquo;Alimentation naturelle a permis de recueillir des avis, des donn\u00e9es, des id\u00e9es. La fondatrice souhaitait faire un <strong>progress report<\/strong> before launching new investments :<\/p>\n<p style=\"padding-left: 40px;\">Is my <strong>speech<\/strong> clear ?<\/p>\n<p style=\"padding-left: 40px;\">Is my <strong>positionning<\/strong> explicit ?<\/p>\n<p style=\"padding-left: 40px;\">How to build new <strong>trajectoires<\/strong> in service of my <strong>strategy<\/strong> ?<\/p>\n<p style=\"padding-left: 40px;\">How to take advantage of the market <strong>growth<\/strong> ?<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #3b62ac;\">Recommendations<\/span><\/h3>\n<p>We proposed to respond to these challenges by combining <strong>deux angles de vue<\/strong>\u00a0:<\/p>\n<ul>\n<li>consulting with a global market-oriented approach, and<\/li>\n<li>the operational by translating into concrete actions, what our exchanges made it possible to build and validate<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px;\"><em><span style=\"font-size: 10pt; color: #64b7db;\"><strong>Les comp\u00e9tences que nous avons mobilis\u00e9es<\/strong><\/span><\/em><\/p>\n<p style=\"padding-left: 40px;\"><img class=\"\" \/><img class=\"\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-799\" src=\"https:\/\/www.valuans.com\/wp-content\/uploads\/2019\/08\/Cas-client-_-Comp\u00e9tences-mobilis\u00e9es-3-640x123.png\" alt=\"\" width=\"497\" height=\"96\" srcset=\"https:\/\/www.valuans.com\/wp-content\/uploads\/2019\/08\/Cas-client-_-Comp\u00e9tences-mobilis\u00e9es-3-640x123.png 640w, https:\/\/www.valuans.com\/wp-content\/uploads\/2019\/08\/Cas-client-_-Comp\u00e9tences-mobilis\u00e9es-3-320x61.png 320w, https:\/\/www.valuans.com\/wp-content\/uploads\/2019\/08\/Cas-client-_-Comp\u00e9tences-mobilis\u00e9es-3-768x147.png 768w, https:\/\/www.valuans.com\/wp-content\/uploads\/2019\/08\/Cas-client-_-Comp\u00e9tences-mobilis\u00e9es-3.png 1200w\" sizes=\"(max-width: 497px) 100vw, 497px\" \/><\/p>\n<p style=\"padding-left: 40px;\"><em><span style=\"font-size: 10pt;\"><strong><span style=\"color: #64b7db;\">Les \u00e9tapes o\u00f9 nous sommes intervenus<\/span><\/strong><\/span><\/em><\/p>\n<p style=\"padding-left: 40px;\"><img class=\"\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-800\" src=\"https:\/\/www.valuans.com\/wp-content\/uploads\/2019\/08\/Cas-client-_-Temps-daction-1-640x198.png\" alt=\"\" width=\"500\" height=\"155\" srcset=\"https:\/\/www.valuans.com\/wp-content\/uploads\/2019\/08\/Cas-client-_-Temps-daction-1-640x198.png 640w, https:\/\/www.valuans.com\/wp-content\/uploads\/2019\/08\/Cas-client-_-Temps-daction-1-1280x396.png 1280w, https:\/\/www.valuans.com\/wp-content\/uploads\/2019\/08\/Cas-client-_-Temps-daction-1-320x99.png 320w, https:\/\/www.valuans.com\/wp-content\/uploads\/2019\/08\/Cas-client-_-Temps-daction-1-768x238.png 768w, https:\/\/www.valuans.com\/wp-content\/uploads\/2019\/08\/Cas-client-_-Temps-daction-1.png 1468w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #3b62ac;\">Actions<\/span><\/h3>\n<p><em><strong>Pour construire le positionnement d&rsquo;un produit :<\/strong><\/em><\/p>\n<p>We looked at <strong>the project fundamentals,<\/strong> the origin of the entrepreneurial desire, the components and advantages of the product, what differentiates it. We crossed the <strong>strategy<\/strong>, <strong>marketing<\/strong> and the<strong>operational action<\/strong>.<\/p>\n<p>De plus, nous avons travaill\u00e9 les mots et le discours pour accentuer les nombreux points positifs que les premiers clients avaient partag\u00e9s.<\/p>\n<p>Our cross-approach to distribution has made it possible to identify the network best suited to the product, its originality and the image of the person who created it. A first partnership is validated.<\/p>\n<p>&nbsp;<\/p>\n<p>The action plan is on tracks,<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-372 size-full\" src=\"https:\/\/www.valuans.com\/wp-content\/uploads\/2019\/12\/eNOHEeyCVV_default.jpg\" alt=\"Brain Me Up is a new brand that wants to consolidate its positioning\" width=\"458\" height=\"305\" srcset=\"https:\/\/www.valuans.com\/wp-content\/uploads\/2019\/12\/eNOHEeyCVV_default.jpg 458w, https:\/\/www.valuans.com\/wp-content\/uploads\/2019\/12\/eNOHEeyCVV_default-320x213.jpg 320w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/><\/p>\n<p style=\"padding-left: 40px;\"><em><strong>The opinion of the founder of Smartdreenk<\/strong><\/em><\/p>\n<blockquote><p><em>\"Today, it is vital for a company to have a good positioning and a global vision when launching a health and wellness product. With the support of Valuans and its expertise, we were able to quickly review our priorities and rethink our commercial discourse by improving our positioning. Beyond the strategy and the audit, Valuans was a source of inspiration. Thank you for the follow-up, the advice, the relevance of the points addressed but above all for your availability and your willingness to listen.\u00a0\u00bb<\/em><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/sganarelle.beneteau\/?hl=fr\" target=\"_blank\" rel=\"noopener\">S.Beneteau<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>D\u00e9couvrir <strong>pr\u00e9parer le lancement sur le march\u00e9<\/strong> :\u00a0<a href=\"https:\/\/www.valuans.com\/en\/preparer-le-lancement-sur-le-marche\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.valuans.com\/preparer-le-lancement-sur-le-marche\/<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Comment construire son positionnement ? &nbsp; &#8211; Exemple d&rsquo;un cas client pour construire le positionnement d&rsquo;un produit &#8211; Capitaliser sur ce que l&rsquo;on a appris aupr\u00e8s des premiers clients [&hellip;]<\/p>","protected":false},"author":2,"featured_media":373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[11,16,12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Construire le positionnement d&#039;un produit - Valuans<\/title>\n<meta name=\"description\" content=\"Comment construire son positionnement ? 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