{"id":127,"date":"2016-09-29T15:47:29","date_gmt":"2016-09-29T15:47:29","guid":{"rendered":"http:\/\/www.valuans.com\/actualites\/?p=127"},"modified":"2020-08-04T11:24:16","modified_gmt":"2020-08-04T09:24:16","slug":"marketing-tres-operationnel-et-innovation","status":"publish","type":"post","link":"https:\/\/www.valuans.com\/en\/highly-operationnal-marketing-and-innovation\/","title":{"rendered":"Highly Operational Marketing and Innovation"},"content":{"rendered":"
Workshop at the Regional Innovation Conference - ARITT - September 2016<\/h5>\n

<\/h4>\n

Most of the time universes never collide <\/b>\u2026<\/b><\/span><\/h4>\n

Our sales rep <\/i>have promised<\/i><\/b> things to the customer that we can't guarantee...<\/i>\u00a0<\/i>This situation <\/i>me mine !\u00a0 \u00bb, nous dit <\/i>L\u2019ing\u00e9nieur \u00ab tr\u00e8s \u00bb produit.<\/p>\n

\u00ab\u00a0<\/i> I <\/i>sell<\/i><\/b> the <\/i>product, the <\/i>technicians don't <\/i>deliver <\/i>according to engagements <\/i>taken <\/i>for the customer<\/i>.<\/i>\u00a0 <\/i>\u2026 <\/i>clearly <\/i>we're loosing it <\/i>! \u00bb , regrette <\/i>Le commercial \u00ab tr\u00e8s \u00bb impliqu\u00e9.<\/p>\n

\u00ab\u00a0The <\/i>customer<\/i><\/b> a demand\u00e9, il y a juste deux syst\u00e8mes \u00e0 connecter, il faut le faire…<\/i>\u00a0<\/i>This situation <\/i>est simple, non ?\u00a0 \u00bb, r\u00e9sume <\/i>Le marketeur \u00ab tr\u00e8s \u00bb client.<\/p>\n

But examples <\/i>de collaborations <\/i>r\u00e9ussies ont r\u00e9uni :<\/i><\/span><\/h4>\n

A\u00a0<\/b>teamwork<\/strong> en \u00e9quipe sur la d\u00e9finition du besoin et comment le r\u00e9aliser<\/p>\n

The integration of\u00a0customer<\/strong>, technicians<\/strong> and\u00a0sales team in the beginning of the process<\/strong> le plus en\u00a0amont possible<\/p>\n

A functional requirements <\/strong>and a customer focus<\/strong> allowing the company to build a realistic solution<\/strong><\/p>\n

<\/h3>\n

Our\u00a0\"Augmented reality\" design method<\/b><\/span><\/h3>\n

We synchronize product and marketing thinking<\/b><\/span><\/h4>\n

The new product is projected in universes, scenarios, demonstrations by proof to accelerate testing and a successful market launch.<\/p>\n

\"\"<\/p>\n

We build a sequence of organized actions<\/b><\/span><\/h4>\n

\"\"<\/p>\n

\u00a0It is an engine for qualification and learning<\/b> meaning future innovation.<\/p>\n

 <\/p>\n

 <\/p>\n

Fr\u00e9d\u00e9ric Fourreau \u00a0 \/\u00a0\u00a0\u00a0\u00a0 <\/b>BEserious<\/b> \u00a0 <\/b>\/ 06 <\/b>32 <\/b>75 86 <\/b>93 <\/b><\/p>\n

frederic.fourreau@beserious.fr<\/p>\n

Didier Thalmann \u00a0 \/\u00a0\u00a0\u00a0\u00a0 <\/b>Valuans \u00a0 <\/b>\/ 06 10 23 29 14 <\/b><\/p>\n

didier.thalmann@valuans.com<\/p>","protected":false},"excerpt":{"rendered":"

Workshop at the Regional Innovation Conference - ARITT - September 2016 Often the worlds are ignorant of each other ... \"Our sales people have promised things to the customer that we don't know [...].<\/p>","protected":false},"author":2,"featured_media":123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6,11],"tags":[],"yoast_head":"\nMarketing tr\u00e8s op\u00e9rationnel et Innovation - Valuans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valuans.com\/en\/highly-operationnal-marketing-and-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing tr\u00e8s op\u00e9rationnel et Innovation\" \/>\n<meta property=\"og:description\" content=\"Atelier \u00e0 la Conf\u00e9rence R\u00e9gionale de l’Innovation – ARITT – Septembre 2016 Souvent les univers s\u2019ignorent \u2026 \u00ab\u00a0 Nos commerciaux ont promis des choses au client que nous ne savons […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.valuans.com\/en\/highly-operationnal-marketing-and-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Valuans\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Valuans\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-29T15:47:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-04T09:24:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.valuans.com\/wp-content\/uploads\/2014\/12\/DSC9022-1280x852.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"852\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Valuans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@valuans\" \/>\n<meta name=\"twitter:site\" content=\"@valuans\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valuans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.valuans.com\/marketing-tres-operationnel-et-innovation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.valuans.com\/marketing-tres-operationnel-et-innovation\/\"},\"author\":{\"name\":\"Valuans\",\"@id\":\"https:\/\/www.valuans.com\/#\/schema\/person\/2e9d9203b0978a3ce954bf61de6e92a4\"},\"headline\":\"Marketing tr\u00e8s op\u00e9rationnel et Innovation\",\"datePublished\":\"2016-09-29T15:47:29+00:00\",\"dateModified\":\"2020-08-04T09:24:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.valuans.com\/marketing-tres-operationnel-et-innovation\/\"},\"wordCount\":253,\"publisher\":{\"@id\":\"https:\/\/www.valuans.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.valuans.com\/marketing-tres-operationnel-et-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.valuans.com\/wp-content\/uploads\/2014\/12\/DSC9022.jpg\",\"articleSection\":[\"Innovation\",\"Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.valuans.com\/marketing-tres-operationnel-et-innovation\/\",\"url\":\"https:\/\/www.valuans.com\/marketing-tres-operationnel-et-innovation\/\",\"name\":\"Marketing tr\u00e8s op\u00e9rationnel et Innovation - 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