{"id":1014,"date":"2021-07-30T14:40:17","date_gmt":"2021-07-30T12:40:17","guid":{"rendered":"https:\/\/www.valuans.com\/?p=1014"},"modified":"2024-03-21T15:10:19","modified_gmt":"2024-03-21T14:10:19","slug":"analyse-de-la-strategie-marketing-a-excelia","status":"publish","type":"post","link":"https:\/\/www.valuans.com\/en\/analyse-de-la-strategie-marketing-a-excelia\/","title":{"rendered":"Approche p\u00e9dagogique et originale du marketing mix \u00e0 Excelia"},"content":{"rendered":"

Une m\u00e9thode d’apprentissage originale : La Malle de Jack Le Borgne<\/span><\/h2>\n

Didier Thalmann, fondateur de l’agence conseil Valuans<\/a> et professeur au sein de l’\u00e9cole de commerce Excelia<\/a>, a imagin\u00e9 et anim\u00e9 pour ses \u00e9l\u00e8ves de\u00a01\u00e8re ann\u00e9e du Bachelor Business, un format de cours original et poussant leur r\u00e9flexion sur le marketing mix<\/a><\/strong>. Les \u00e9tudiants ont travaill\u00e9 avec un vrai produit<\/strong> et ont pu b\u00e9n\u00e9ficier du\u00a0contact direct avec l’entrepreneur\u00a0<\/strong>pour se confronter \u00e0 la complexit\u00e9 de la r\u00e9alit\u00e9 de l’entreprise.<\/p>\n

D\u00e9couvrez l’aventure qu’ils ont v\u00e9cu, racont\u00e9e par l’\u00e9quipe de communication du campus d’Orl\u00e9ans.<\/p>\n

 <\/p>\n

\u00ab\u00a0\u00a0<\/span><\/p>\n

PAREZ \u00c0 MOUILLER, \u00c0 VIRER !<\/h3>\n

Le second semestre des 1\u00e8res <\/sup>ann\u00e9es de\u00a0Bachelor Business d\u2019Orl\u00e9ans<\/strong> a \u00e9t\u00e9 marqu\u00e9 par une aventure originale<\/strong> sur la th\u00e9matique du marketing mix.<\/strong><\/p>\n

Nos marins d\u2019eau douce sont partis \u00e0 l\u2019abordage avec le corsaire Julien Mercier<\/strong> pour une dr\u00f4le d\u2019aventure.<\/p>\n

Cr\u00e9ateur d\u2019un escape game mobile<\/strong> sur le th\u00e8me des pirates, Julien Mercier a accompagn\u00e9, sous la direction de leur professeur Didier Thalmann<\/strong>, nos moussaillons dans l\u2019analyse de la strat\u00e9gie marketing<\/strong>. Rien de mieux qu\u2019un cas concret <\/strong>et des \u00e9changes directs<\/strong> avec le capitaine du navire pour allier qualit\u00e9 <\/strong>du travail et r\u00e9alisme <\/strong>des propositions.<\/p>\n

La Malle de Jack le Borgne<\/strong> est donc un jeu de type Escape Game sur le th\u00e8me des pirates, qui peut \u00eatre lou\u00e9 pour jouer \u00e0 son rythme et o\u00f9 l\u2019on veut. L’accent est mis sur l’autonomie (jouer \u00e0 son rythme), la mobilit\u00e9 (la capacit\u00e9 de jouer chez soi, \u00e0 l’ext\u00e9rieur, \u00e0 l’int\u00e9rieur, etc.). La qualit\u00e9 du mat\u00e9riel qui est fait \u00e0 la main et le\u00a0caract\u00e8re immersif du jeu (avec d\u00e9coration \/ v\u00eatements \/ kit de musique de fond) renforcent l’exp\u00e9rience.<\/p>\n

 <\/p>\n

HISSEZ HO ! HISSEZ HO !<\/h3>\n

Ce dernier semestre a donc \u00e9t\u00e9 marqu\u00e9 par des sorties en mer. L\u2019\u00e9quipage a tout d\u2019abord fait escale, sur l\u2019\u00eele de la D\u00e9couverte afin de comprendre le produit<\/strong>, background<\/strong>, march\u00e9<\/strong>, la segmentation des joueurs<\/strong> etc. Ils ont r\u00e9fl\u00e9chi \u00e0 plusieurs questions qui ont ensuite \u00e9t\u00e9 pos\u00e9es au corsaire Julien Mercier.
\nAvec les r\u00e9ponses en poche, ils sont all\u00e9s \u00e0 b\u00e2bord en direction de l\u2019\u00eele Ogygie o\u00f9 ils ont analys\u00e9 les r\u00e9ponses<\/strong> and \u00e9tabli\u00a0des pr\u00e9conisations<\/strong>, des pistes \u00e0 creuser sur le produit en suivant un cadre de travail formalis\u00e9<\/strong>. Ces travaux de recherche ont abouti \u00e0 une synth\u00e8se <\/strong>pr\u00e9sentant des suggestions <\/strong>and am\u00e9liorations<\/strong>. Ils ont pu s\u2019emparer de l\u2019\u00e9meraude et \u00e9viter que Jack le Borgne ne leur tranche la t\u00eate\u00a0!
\nFier, le corsaire a vivement remerci\u00e9 son \u00e9quipage qui s\u2019est vu monter\u00a0en grade avant de rejoindre la terre ferme\u00a0!<\/p>\n

 <\/p>\n

UNE APPROCHE P\u00c9DAGOGIQUE INNOVANTE<\/h3>\n

Cette approche est inspir\u00e9e du design thinking<\/strong><\/em> and brainwriting<\/strong><\/em>. Le design thinking<\/strong><\/em> s\u2019inspire de la pens\u00e9e <\/strong>et de la bo\u00eete \u00e0 outils des designers<\/strong> pour permettre \u00e0 chacun d\u2019\u00eatre cr\u00e9atif<\/strong> et de participer \u00e0 l\u2019innovation<\/strong>. Il permet de r\u00e9soudre<\/strong> toutes sortes de probl\u00e8mes <\/strong>gr\u00e2ce \u00e0 l\u2019intelligence collective<\/strong>, y compris dans des domaines traditionnellement \u00e9loign\u00e9s du design. Quant au brainwriting<\/strong><\/em>, une sorte de brainstorming <\/em>\u00e0 l\u2019\u00e9crit, il permet \u00e0 chacun d\u2019exposer ses id\u00e9es<\/strong> et le fait d\u2019alterner entre des phases de g\u00e9n\u00e9ration d\u2019id\u00e9es<\/strong> \u00e0 l\u2019\u00e9crit et des phases de consultation<\/strong> des id\u00e9es des autres.
\nLa combinaison <\/strong>de ces deux m\u00e9thodologies <\/strong>permet de develop <\/strong>et mettre la cr\u00e9ativit\u00e9<\/strong> au c\u0153ur du travail de groupe.<\/p>\n

\u00bb\u00a0<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

L’offre de formation Valuans :\u00a0https:\/\/www.valuans.com\/des-offres-adaptees-conseil-accompagnement-appui-operationnel-formation\/formation\/<\/a><\/p>\n

 <\/p>\n

D\u00e9couvrez notre article sur \u00ab\u00a0comment am\u00e9liorer son marketing mix\u00a0\u00bb :<\/em>\u00a0https:\/\/www.valuans.com\/du-marketing-mix-vers-save\/<\/a><\/p>\n

L’article d’Excelia :<\/em>\u00a0https:\/\/www.excelia-group.fr\/a-propos-dexcelia\/news-room\/actualites\/la-malle-de-jack-le-borgne-la-chasse-au-marketing-mix<\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Une m\u00e9thode d’apprentissage originale : La Malle de Jack Le Borgne Didier Thalmann, fondateur de l’agence conseil Valuans et professeur au sein de l’\u00e9cole de commerce Excelia, a imagin\u00e9 et […]<\/p>","protected":false},"author":2,"featured_media":1023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[18,17,11,19],"tags":[],"yoast_head":"\nApproche p\u00e9dagogique et originale du marketing mix \u00e0 Excelia - Valuans<\/title>\n<meta name=\"description\" content=\"Comprendre l'analyse de la strat\u00e9gie marketing gr\u00e2ce \u00e0 une m\u00e9thode engageante. 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